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FairyTaleJF by Jason Walcott
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Visual Identity Overhaul for the Union, New Jersey powerlifting gym.
We worked extensively in visuals, branching our logo philosophy out to a merch line and videography focus for social media and menu design.
● Heavy collaboration with client to determine specific style and layout for Fall 2019, future apparel releases, and future Brand Identity.
● Based on client needs, funneled ideas into 30 sketches, 10 preliminaries, and 2 revision finals
● Generated $3500 first-day revenue, with multiple colorways of the design still being released.