How a Coffee Shop Rebrand Increased Revenue by 22%

Comprehensive Branding for Hug a Mug: the woman-owned dark academia coffee shop of North Jersey. We worked extensively in visuals, branching our logo philosophy out to a merch line and videography focus for social media and menu design.

Anabel Damstrom, Owner

PLACEHOLDER Creative Direction - Chris Rumeau

PLACEHOLDER Illustration - Chris Rumeau

PLACEHOLDER Client - Hug a Mug Coffeehouse & Ceramics Studio

Principal Type - DJR Roslindale, Coco Gothic, Contralto Big

PLACEHOLDER — replace with real copy

PLACEHOLDER: a short paragraph about this part of the project — the brief, the craft process, or a client quote. Swap this image for a real in-context shot when you have one.