Rumeau Design Co is my studio. I'm a brand designer, illustrator, and typographer based in New Jersey. I design visual identities and merch for apparel brands and musicians. The quality of the drawing and the specificity of the reference material determine whether the final product looks like it belongs or looks like it was generated.
My process starts with pencil and paper. I sketch extensively before anything goes digital. Most reference comes from pre-internet sources: Type specimens, vintage packaging, hand-painted signage, ephemera from flea markets and library archives.
I studied design academically and practice figure drawing and painting regularly. Not as side hobbies but as core disciplines that inform how I see shape, composition, and form.
I work best with clients who already have strong taste or strong ambition and need a designer who can match it. Mainly apparel startups building something that could sit next to Brixton or Seager on a shelf. Bands who want merch that people actually want to wear.